![]() "For the freeloaders who get booted, the cheaper ad tier will be an attractive option." "People who freeload, as well as those who choose cheaper advertising tiers, tend to be price-sensitive customers," Benes told AFP. The launch of an ad-subsidized offering around the same time as a crackdown on password sharing is no coincidence, reasoned Insider Intelligence senior analyst Ross Benes. The company said in a recent presentation to advertisers that it had more than five million subscribers to its ad-support tier. Netflix in April said its subscriber numbers hit a record high 232.5 million in the first quarter of the year and that its nascent ad-supported tier was faring well. "It makes no sense for Netflix to allow that to continue." "In theory, Netflix loses money because they are paying royalties and people are getting the shows for free," Enderle said. He reasoned that Netflix likely pays royalties when subscribers watch some shows or films on the platform, so non-paying viewers could add to the service's expenses while not contributing to revenue. "They are just trying to reduce theft of their service," independent tech analyst Rob Enderle of Enderle Group said. Netflix said it made sure subscribers have seamless access to the service away from home or on various devices such as tablets, TVs or smartphones. The company told financial analysts recently that it had delayed a broad crackdown on password sharing "to improve the experience for members." ![]() "This account sharing initiative helps us have a larger base of potential paying members and grow Netflix long term," co-chief executive Ted Sarandos said on an earnings call. On Tuesday, it announced it was expanding the policy to more than 100 countries.Īs growth at Netflix cooled last year, the Silicon Valley-based streaming giant set out to nudge people watching for free with shared passwords to begin paying for the service without alienating subscribers. Netflix has experimented in a few markets with "borrower" or "shared" accounts, in which subscribers can add extra users for a higher price or transfer viewing profiles to separate accounts. Netflix said early this year that more than 100 million households were sharing accounts at the service, "impacting our ability to invest in great new TV and films." "A Netflix account is for use by one household," the company said in a statement. Soon enough we will find out if Crackdown 3 will live up to expectations and spare Microsoft from potential embarrassment as they prepare for the next-generation Xbox.Netflix on Tuesday expanded its crackdown on users sharing passwords with people beyond their immediate family as it seeks to shore up revenue at the leading streaming television service. What I love to enjoy about open-world games are varied gameplay, deep exploration, characters worth following and a good story to endure that goes well with the gameplay. I am not judging Crackdown 3 based on game previews alone but what I am saying is that very delayed game does not look like it can deliver the great stuff to justify the years-long wait. Years later I skipped out on Crackdown 2 which was released to a weaker reception. There really was no story.īy comparison the open-world game Saints Row had a lot more depth, a serviceable story, had more varied gameplay and had memorable characters to follow. Sure that old game had lots of action and thrills but the narrative is very shallow and there are no characters to follow other than your agent. I endured the game’s single-player campaign, explored a lot and played until I finished it.īut ultimately the whole experience was a disappointment for me. Still, as an Xbox One owner and long-time Xbox fan, I am not too interested in Crackdown 3 at all.įor one thing, I played Crackdown on Xbox 360 twelve years ago. The game at this stage is looking better than ever and it even has popular movie star Terry Crews in it and his character can be played by gamers. That Xbox-exclusive has been delayed way too long due to a very troubled production. So Crackdown 3 will finally be released on Xbox One on February 15.
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